Kraft Enters Energy Market: Kraft MiO Energy Drink Review
Date: November 9, 2011
Kraft will be entering the energy drink market in December 2012 with its release of MiO Energy, a spin-off of its MiO Enhanced Water product.
MiO Enhanced Water is a coloured, calorie-free, carb-free, sugar-free, flavoured liquid that is added to water to enhance its flavor. MiO wawter is also free of artificial flavors and a single bottle, available at such stores as Walmart, Meijers, and Kroger, can make up to 24 8-oz drinks. MiO enhanced water is typically sold for $3.99 and comes in such flavors as: Black Cherry, Mango Peach, Thunder Punch, and Strawberry Watermelon.
MiO Energy, to be released in December 2011, is a potent caffeinated version of MiO water that can be added to water. A single 1.62-oz bottle is capable of creating 18 drinks, each the equivalent of a cup of coffee. In other words, the single MiO Energy bottle is extremely concentrated and the equivalent to 18 cups of coffee.
No score until product release in December 2011.
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